Innovation Management and the Discontinuity of the Innovation Cycle by Dr. Rodrigo Cortopassi Goron Lobo
On May 2, 2019, Dr. Rodrigo Cortopassi Goron Lobo delivered a special lecture at SolBridge on Innovation Management and the Discontinuity of the Innovation Cycle.
Dr. Lobo is Assistant Professor of Business at Guttman Community College, The University of New York, USA. His academic background includes a Ph.D. in business administration from Positivo University, Brazil. He is formerly a visiting scholar at the University of California, Berkeley - Haas School of Business, where he developed research work on Innovation Management. He has near 30 years of corporate experience and held executive positions at Accenture and Coastal Technologies, lately acquired by Dupont.
In his lecture, Dr. Lobo highlighted the most significant theories on innovation management including ambidexterity - an approach that requires a balance between exploitation and exploration processes to be efficient; disruptive innovation - a process through which products or services at the bottom of the market move up to displace competitors and innovation strategy. Using the example of Uber as one of the successful companies that utilized existing technology to create an innovative business model, he emphasized the business model has a vital component in innovation.
He also discussed the importance of technology forecasting including future trends, directions, and characteristics in the innovation process for any organization to have a competitive edge.
Using examples, he explored the cultural, social-political, education and economic differences with regards to innovation in the Western and Eastern countries particularly USA, Korea, and Japan.
Apart from the lecture, Dr. Lobo had a separate session with SolBridge Startup Club where he shared his entrepreneurial journey and experience.
The full lecture can be watched here.