| Finance |
FIN300 Finance Simulation ▼
Course Description
This finance simulation course is designed to replace the equations on blackboard with simple interactive simulation on computer screens. Finance is ideally situated to benefit the simulation methodology as a teaching tool. The utility of Monte-Carlo simulation of risk in finance is an accepted tool and is widely used in academia. Few textbook examples from finance will be taught to demonstrate and students will practice the simulation themselves during the course. They will learn about Monte-Carlo simulation (MCS), random number generation, obtaining a normal distribution, simulating stock prices, pricing of options using MCS, using MS-Excel to find iterative solutions, financial statements forecasting and fixed income securities price/yield.
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3 |
| FIN308B Commercial Banking ▼
Course Description
Any financial institution which receives, collects, pays, transfers, exchanges, lends, invests, or maintains money for its customers is labeled as a Bank. This course will be providing an introductory overview of banking activities, regulations and management issues. Agency and asymmetry issues in the banking context would also be discussed. It helps students comprehend contemporary central banking and different financial features of commercial and investment banks. They also learn about the recent developments in developed, emerging and transition banking and financial systems in detail.
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3 |
| FIN321 Introduction to International Tax ▼
Course Description
This course aims to introduce students to how Tax works in the international transactions at a corporate level in a holistic and practical manner, taking actual and disputable cases, in conjunction with the rapidly changing business environments. The course consists of three modules: 1) Fundamentals of Taxation, 2) Basic Structures and Developments of International Taxes, and 3) Cases and Applications. The course has focus on active engagement and discussion on not only technicality but also practicality and ethical aspects of International Taxation.
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3 |
| FIN322 Principles of Sustainable Finance ▼
Course Description
This course provides insight in the sustainability challenges and the link to finance. The main task of the financial system is to allocate funding to its most productive use. Traditional finance focuses on financial return and regards the financial sector as separate from the society of which it is part and the environment in which it is embedded. By contrast, sustainable finance considers financial, social, and environmental returns in combination and shows how finance can accelerate the transition to a low-carbon, inclusive economy. The course reviews evidence that environmental, social, and governance (ESG) factors matter and explains in detail how to incorporate these in company business models and strategies, equity investing, bond investing, and bank lending. The course examines the financial instruments and techniques that can be applied in the context of evolving climate policies (and other sustainability policies). The tools will be applied in a group assignment on the valuation of a company based on ESG factors.
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3 |
| FIN345 The Fintech Challenge ▼
Course Description
The course will analyse the evolution, societal benefits, as well as the variety of challenges associated with technology-enabled financial market transformation. The course will introduce three key sectors of the fintech industry – (1) payments; (2) non-bank lending, particularly in mortgages, and (3) central bank-issued digital currencies. Geographically, the course will focus on the developments in the U.S. and China, although some important examples of financial inclusion created by the fintech industry, particularly in the emerging economies, will also be studied. Subsequently, the course will delve into industrial, regulatory, and political challenges posed by the fintech industry. The course will conclude by considering a possible future direction of the fintech industry, particularly in the payments sector, as well as future regulatory oversight over the fintech industry.
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3 |
| FIN405 Mathematical Models in Finance ▼
Course Description
The course aims to equip students on how to effectively use Microsoft Excel and its built-in programming language, Visual Basic for Application (VBA), to build financial models. The course will examine financial mathematics, equity, fixed-income, option and portfolio optimization problems. The course is a combination of both lectures and lab session. By the end of the course, students should be able to understand the concepts in model building and its structure, build financial models using Excel, and understand financial instruments: fixed-income, equity and option securities.
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3 |
| FIN407 Financial Markets and Institutions ▼
Course Description
This course examines the various financial markets that play a crucial role in helping individuals, corporations, and governments obtain financing and invest in financial assets such as stocks, bonds, mortgages, and derivatives. It includes the study of financial institutions that facilitate management of financial market transactions.
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3 |
| FIN412B Mergers and Acquisitions ▼
Course Description
This course is about mergers and acquisitions. Students will be equipped with conceptual and analytical tools needed for mergers and acquisitions. Classroom case discussions and conceptual material will cover a wide range of countries from American, Europe and Asia. Mergers and friendly acquisitions, hostile takeovers and initial public offering will be studied. This course studies the factors of a successful merger or acquisition. Issues about motive and strategy will be discussed, financial theory, social responsibility, and corporate valuation would be used to view these control acquiring transactions. Students will learn to develop a concept and translate that idea into a proposal through deal design; and to analyze to form opinions about proposed deals.
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3 |
| FIN415 International Corporate Finance ▼
Course Description
This course provides an introduction to corporate finance problems in an international environment. Students will learn corporate strategy and the decision to invest abroad, forecasting exchange rates, international portfolio diversification, managing exchange risk, taxation issues, cost of capital and financial structure in the multinational firm, and sources of financing.
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3 |
| ENT418B Entrepreneurial Finance ▼
Course Description
Securing external finance is often a critical success factor for entrepreneurial ventures. However, such financing arrangements have to deal with various risks and issues embedded in the relationships between financiers and entrepreneurs. This course focuses on agency problems that arise between entrepreneurs and their investors with emphasis on the role of financial contracts designed to address those issues under conditions of risk. In doing so, this course covers a wide range models in high-risk environments from venture capital finance to microfinance.
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3 |
| FIN420 Investment Analysis ▼
Course Description
This course focuses on the concepts of portfolio analysis in the general area of institutional investment management. The course discusses principles for managing investment assets that include equity and fixed-income securities. These principles can be used on corporate investment management, bank- administered trusts, and other institutional investment management.
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3 |
| FIN422 Risk Management ▼
Course Description
In this course, students will learn how to identify, assess and control threats to an organization’s earnings and capital. Students will learn where these risks originate from, such as: legal liability, strategic management issues, financial uncertainty, natural disasters and accidents.
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3 |
| FIN424 Investment-Stock Trading Experience ▼
Course Description
This course is about how to apply investment and portfolio theory to primarily equity market trading that are essential to analysis of investment portfolio. This course can be carried out efficiently by exploring risk-free live market trading. To this end, students will be equipped on how to build critical analysis and trading strategy through by using Stock-Track simulator platform.
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3 |
| FIN430 Financial Derivatives ▼
Course Description
This course introduces students to valuation methods of options, futures, and related financial contracts, including futures contracts; strategies with respect to these assets; dynamic asset allocation strategies, swaps; and the use of derivatives in the context of corporate applications.
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3 |
| FIN475 Special Topics in Finance ▼
Course Description
Students will be extensively introduced to one of the topics in Finance. The particular topic will be selected based on student interests and availability of resources at school.
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3 |
| Accounting |
ACC201 Financial Accounting ▼
Course Description
This course follows the Introduction to Financial Accounting. Students study the balance sheet and income statement, and become familiar with the kinds of adjustments that are required to prepare financial statements under Generally Accepted Accounting Principles (GAAP). The following areas will be covered in the course: Sales and Receivables; Inventory, Cost of Goods Sold and Accounts Payable; Other operating expenses; Fixed Assets; Long Term Investments in Stock, Bonds or other securities; Bonds and other Liabilities; and the Equity Section of the Balance Sheet.
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3 |
| ACC203 Managerial Accounting ▼
Course Description
The course will deal with preparation of Cash Flow Statements, issues with the inventory accounting cycle and accounting for indirect expenses. Students will learn traditional methodologies as well as activity-based methods. Students will also learn about budgeting, break-even analysis, Performa financials and cost control. The course will then introduce different methodologies to making decisions within organizations and cover capital budgeting as well as the balanced scorecard.
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3 |
| ACC310 Intermediate Accounting ▼
Course Description
This course presents a user/decision making approach to intermediate accounting. This course combines the necessary coverage of GAAP with practical applications of theory to show how a business actually operates.
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3 |
| ENT366 Accounting for Entrepreneurs ▼
Course Description
The objective of this course is to help entrepreneurs use accounting and finance information to make the right decisions and to realize successful management. In this course, students will learn about determining operation costs, working capital management, performance measurement and benchmarking strategies as well as managing partnership accounts and joint venture accounts.
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3 |
| FIN404 Financial Statement Analysis ▼
Course Description
The goal of this course is to prepare students to succeed as future business managers. Financial statements provide basic information for diagnosing a company's problems/strengths and for making key business decisions (i.e., making loan, investment, acquisition, employment and political decisions, etc.). This course will equip students to acquire necessary skills and methodologies to analyze financial statements in depth.
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3 |
| ACC410 Advanced Accounting ▼
Course Description
The aim of this course is to ensure that candidates apply the appropriate judgement and technical competence in the preparation and interpretation of financial statements for complex business entities. Students must also be able to evaluate and communicate the impact of current issues and developments in corporate reporting to those who may not have that technical expertise.
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3 |
| Management |
BUS206 Business Negotiation ▼
Business Negotiation is a course developed around the Harvard Negotiation Model, which centers on the concept of “principled negotiation.”
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3 |
| ASM215B Korean Organization and Management ▼
Course Description
This course is intended to provide in-depth knowledge of Korean organizations and management systems. The course will clarify the unique features of organizational behavior in the typical Korean organization, the historical and cultural basis for the Korean organizational culture and leadership. The course will also explain archetypal organizational structures and operational systems in Korean organizations such as the Chaebol and SMEs. Through this course, students will learn the essential knowledge for functioning effectively in a Korean organization.
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3 |
| BUS230 Legal Strategies for Business ▼
Course Description
Organizations often need to make use of legal strategies in business to ensure the longevity and safety of the business. This can take various forms: from setting up contracts to agreements to understanding warranties and disclaimers. Furthermore, this course will teach students several legal concepts such intellectual property, notice issues, authority of signatories, waivers and indemnification, and more. This course is for students who want to familiarize themselves with legal strategies they could employ to ensure the business is protected. This course is both theoretical and practical and involves analyses of several real-world case studies.
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3 |
| BUS302C Global leadership ▼
Course Description
An effective leader in today’s workplace needs to be visionary, inspiring, dynamic, a good team player and an effective change agent. It is essential for a manager to understand what it takes to be an effective leader, and cultivate the attitudes and behaviors needed for leadership. This course has two objectives: (a) to clarify classical and contemporary approaches to leadership, the meaning of effective leadership, and leadership styles, and (b) to give the students tools that will help them develop their leadership skills. The course will mix class discussions with experiential exercises and other practice-oriented sessions to meet the objectives.
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3 |
| BUS306 International Negotiation ▼
Course Description
The ability to negotiate with existing and potential partners, competitors, customers, and any other counterparts is essential for success in the business world. In doing so, in order to attain the best outcomes while promoting good relationships, negotiators should use a systematic approach of principled negotiation.
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3 |
| ASM310B Asian Management ▼
Course Description
This course is an intermediate level introduction to Asian Management with emphases on China, India, Japan, Taiwan and Korea. The course will also deal peripherally with ASEAN economies, such as Malaysia, Indonesia and the Philippines. The overall aim of the course is to familiarize students with theories and methods of comparing diverse economic and political institutions, and managerial systems found in dynamic Asia. Students will also learn theories and methods of comparing different managerial varieties in the region and will be able to analyze each economy’s competitive and comparative advantages over others.
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3 |
| MIB320 E-Business Management ▼
Course Description
This course will explore managerial principles applied to organizations that conduct businesses via the internet. In particular, the course will touch on economic and social implications of E-Business technologies. It will also cover the basic managerial functions (i.e., strategy, marketing, accounting, logistics, finance and ethics) when doing E-Business. The course will also briefly touch upon technologies required to conduct e-business, different models of e-business, methods of e-payment and security threats, etc. Therefore, this course will help students better understand business practices via the internet.
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3 |
| BUS330 Project Management ▼
Course Description
This course teaches students how to effectively deliver products within various constraints, such as cost, schedule and resource constraints. This course takes a hands-on approach to ensuring projects are completed on time and on a specified budget. Students will gain a strong working knowledge of the foundations and principles of project management. At the end of the course, students will be able to identify and manage almost every aspect of a project. You will gain a strong working knowledge of the basics of project management and be able to immediately use that knowledge to effectively manage work projects. At the end of the series you will be able to identify and manage the product scope, build a work breakdown structure, create a project plan, create the project budget, define and allocate resources, manage the project development, identify and manage risks, and understand the project procurement process.
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3 |
| BUS202 Introduction to Managerial Decision Modelling & Analytics ▼
Course Description
This course aims to equip students with basic knowledge about modelling managerial decisions and enables the student to identify decision criteria, define decision variables, define objective functions, identify constraints, etc. The student is also trained to model decision scenarios subject to uncertainty. Students will acquire modelling skills using spreadsheet tools such as decision trees, optimization tools, simulation tools, etc. Essentially, this course will lay a foundation for students in managerial decision making equip them with skills needed to model complex managerial decision scenarios in different application contexts.
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3 |
| BUS370 Business Consulting Skills ▼
Course Description
This course aims to learn the basic abilities of consultants; communication skill, strategic thinking, problem-solving method, consulting process and essential technique, to find business cases by groups, to study business consulting by groups of students searching for business cases and analyzing based on contents learned.
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3 |
| BUS405 Business Law ▼
Course Description
This course follows a primarily Socratic instruction model provided in classic US/UK legal study programs to teach students to ‘think like a lawyer.’ Students actively participate in legal studies designed to enhance business skills such as analytical thinking, written communication, oral presentation, debate, conflict resolution, and teamwork problem-solving. This course examines how key areas of business law, including contracts, sales, and business organizations, influence the structure of domestic and international business relationships.
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3 |
| BUS410B Human Resource Management ▼
Course Description
The Human Resources Management course provides an overview of the fundamentals of human resource management and the importance and impact of human resource management on an organization. The course will focus on the following major areas: strategic human resource management, planning human resources, selecting human resources, placing, developing and evaluating human resources, rewarding human resources, maintaining high performance and evaluating human resources strategies.
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3 |
| MIB415 Global Supply Chain Management ▼
Course Description
Supply chain management is one of the key ingredients of firm success in the global economy. The fate of firms in several industries hinges on efficient and effective supply chain management. This course will focus on the management of global supply chains, such as manufacturer-retailer, and supplier-manufacturer systems. The course objectives are to learn recent best practices in global supply chain management, and to develop skills in solving specific types of logistics and supply chain problems. The course is also intended to improve students’ ability to deal with unstructured dynamic problems encountered in logistics and supply chain management.
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3 |
| BUS415B Managing Diversity in the Workplace ▼
Course Description
This. Diversity of people is the pervasive feature of today’s workplace. Gender, ethnicity, national, religious and cultural diversity are but some aspects of diversity that organizations need to deal with in an increasingly globalized workplace. Many organizations continue to learn how to manage this diversity while integrating people, and facilitating a collaborative and productive work environment. This course will examine the nature of diversity in organizations, and implications for management in the future. The course will also explore management challenges and issues arising from diversity, existing frameworks and solutions to deal with these challenges and emerging trends. Students will acquire fundamental conceptual knowledge required for diversity management, and practical solutions to effectively function in a diverse workplace and manage the workforce.
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3 |
| BUS422 Global Hospitality Leadership ▼
Course Description
The course offers an in-depth examination of factors that contribute to successful leadership practice in the hospitality industry, especially for dealing with POST COVID-19. Topics include what leadership is, the challenges leaders face, the impact leadership has and how leaders build organizations and key relationships. Emphasis is placed on leadership knowledge, approach, and application which will contribute to the harmonious and peaceful global community. Also, the course will cover the ESG issues and the UN’s 17 sustainable development goals.
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3 |
| BUS445 Creativity and Innovation Management ▼
Course Description
Today, almost every organization must innovate to survive. Nevertheless, innovation and creativity are not straightforward processes to achieve. These processes raise conflicting demands, contradictory practices, and competing views. This course is therefore meant for students to develop: (1) Observe and identify common/discipline-specific problems faced by people in everyday lives. (2) Use their knowledge and imagination to generate novel ideas to solve the problems. (3) Demonstrate familiarity with creativity and innovation processes in general. (4) Demonstrate hands-on skills in design thinking and TRIZ methods (Theory of the resolution of invention-related tasks) for creative problem-solving. (5) Reflect back on personal behavior, be more self-aware, and improve one’s attitude, and (6) Contribute in team creative processes.
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3 |
| BUS450 Strategic Interaction and Decision Making ▼
Course Description
This course aims to sharpen strategic thinking and gain a better understanding of decision making in complex, interactive environments through the game theoretical reasoning. Knowledge of game theory will give students an advantage in such strategic settings. Game theory provides the rigorous conceptual tool (mathematical modeling) of strategic interaction among rational agents, and suggests the best solution to agents as a form of an equilibrium. From this course, students will learn the various possible marketing/business strategies based on game theoretical logic, and the optimal decision making from strategic thinking.
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3 |
| Entrepreneurship |
ENT101 Introduction to Entrepreneurship ▼
Course Description
This introductory course deals with the fundamentals of entrepreneurship. Students will learn the basics of what entrepreneurship entails, in particular, examining the art of starting a business, what it means to offer a new product, process or service, as well as learning the necessary skills to be a successful entrepreneur.
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3 |
| ENT302A Business Model Innovation ▼
Course Description
This course is to provide practical information and coaching for students who want to develop their ideas into business plans and doing startups. Students should have their own ideas on the first day of the class. Throughout the course, students will understand basic frameworks for the business plans then conduct market/competitors research and interviews to convert ideas to concrete business plans. Furthermore, this course will help students (1) prototype or develop MVP (Minimum Viable Product) for their business, (2) experience funding process for their business and (3) sell their product or service to the real customers. Resources outside the university will be leveraged to provide students facilities, platforms and practical coaching.
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3 |
| ENT310 Social Entrepreneurship ▼
Course Description
This course aims to help students get more interested in social entrepreneurship and expand their knowledge about the real social business world. More specifically students will understand key differences from for-profit startups and social business, fundamental steps to start a social business and various current social business cases across the industries. With the business cases, the class covers practical issues and knowledge in NGO, social enterprises, cooperative and for-profit companies’ CSR activities. Students also will be asked to participate in real projects with social enterprises. At the end of the course, students will have an opportunity to present their findings and solutions in front of their clients.
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3 |
| ENT315 Franchising Startup Business ▼
Course Description
This course will offer a view of franchising activities and strategies from the perspective of technology startups, focused on the recent use of the internet to develop dramatically different value propositions, business models, and means of coordination for franchising. Students will learn how to design a business format suitable for franchising in the era of internet and mobile connectivity, covering issues such as: growing a network of franchisees based on digital payment mechanisms; virtually managing franchisor- franchisee relationships; location strategies for competing with other franchisors. Throughout the course, emphasis will be placed on the impact of digital, artificial intelligence (AI) and online technologies on franchising business formats and business models.
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3 |
| BUS381 Design Thinking ▼
Course Description
When focusing on the customers, design thinking is used to provide creative solutions to events and future improvements. Through project-oriented cooperation, in the course, students will understand the fundamental theories and knowledge of design thinking, be aware and master the tools and principles of design thinking and their application. The course will contribute to the self-confidence of the creativity of students, improve the awareness of innovation and entrepreneurship, and cultivate creative thinking and design capabilities. Through the project, students will understand and master the methods, tools, and process of design thinking, and know how to use them in project design.
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3 |
| ENT475 Special Topics in Entrepreneurship ▼
Course Description
Students will be extensively introduced to one of the topics in Entrepreneurship. The particular topic will be selected based on student interests and availability of resources at school.
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3 |
| Marketing |
MKT300 Marketing Simulation ▼
Course Description
An effective way to help students learn about marketing management is to experience the challenges of managing a business or a brand in a simulated environment. Reading textbooks teaches the foundations of business theory, and real-world experience often demonstrates the challenges of putting those theories into practice. The lessons of experience usually have the greatest impact because people tend to learn best by doing, not solely by reading or hearing about other people’s experiences. This simulation is designed to accomplish such a task.
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3 |
| MKT311 Marketing Strategy ▼
Course Description
The marketing strategy forms the core of all marketing decisions in the organizations. The unit explains how the decision variables (Product, Price, Place and Promotion) interact with one another to add desired customer value and propositions. The unit also explains the marketing strategies for Asian and global market.
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3 |
| MKT322 Luxury Brand Management and Sustainability ▼
Course Description
This course delves into the art of curating, nurturing, and elevating prestigious brands in today's dynamic market to learn the essence of luxury, dissecting its cultural significance and its impact on consumer behaviour. It covers insights into crafting compelling brand narratives, fostering brand loyalty, and differentiating in a fiercely competitive landscape. This course will also explore strategies that harmonize luxury with ethical practices and students will uncover the evolving consumer demand for eco-conscious luxury and gain insights into sustainable innovation. Through case studies and interactive learning, the students will learn strategies for maintaining exclusivity, brand equity, and global resonance.
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3 |
| MKT323 Building Luxury Entrepreneurship Studios ▼
Course Description
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3 |
| MKT330 Marketing Analytics ▼
Course Description
The primary objective of this course is to provide students with foundational knowledge and a basic skill set required for a market analyst. This course objective is aligned mainly with “Creative Management Foundation”, one of the SolBridge’s five mission-based goals. Other mission-based goals are supplemented by a variety of real-world examples used in class lectures.
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3 |
| GEN345 Psychometry and Business Research ▼
Course Description
This course will introduce students to one of the most significant cornerstones of business practice in the ever-changing contemporary world. Psychometry will help students understand how businesses quantify skills and behavior, providing key insights into the hiring of new candidates, monitoring existing team dynamics and identifying organizational movement. The application of psychometry in businesses dates back centuries, whether it's to appoint interns for a summer program, identify potential candidates for leadership positions or screening the leadership of a company for a corporate merger. It provides insights on individuals personality, behavior, skills and competencies.
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3 |
| MKT401C Consumer Behavior ▼
Course Description
The consumer decision making process is unique and is driven by the culture, perception and society. The course presents a comprehensive, systematic, and practical approach for understanding the consumers and society. The course explains how the behavior of individual consumers and consumer groups influence the success of marketing and strategy and marketing programs.
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3 |
| MKT403 Brand Management ▼
Course Description
The course explains how brands are managed and employed as strategic assets. It covers the management of brand loyalty, brand extensions, extended product lines and assessment of brand strength and equity. Brand development and brand lifecycle strategies are also discussed. The course uses real life cases to familiarize students with the issues and challenges faced by Asian and global brands.
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3 |
| MKT408B Marketing Research ▼
Course Description
Marketing is an interesting and dynamic field. Students usually confuse with Advertising and Promotion. In this course, you will learn the nature and the scope of “principle of marketing” of which advertising and promotion are only two facets of marketing. From this course, you will have a great opportunity to think strategically about marketing in global perspectives. The most important concept of marketing for corporations is a motivation to satisfy its customers’ requirements. It means that all marketing strategies are based on a corporate orientation to business that synthesize every corporate function to meet its customers’ needs and wants. MKT408B addresses the use of marketing research as an instrument to making marketing decisions; especially, how the information used to generate marketing decisions is analyzed and performed. Accordingly, MKT408B is an appropriate course for students who would like to have a deeper understanding on marketing.
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3 |
| ASM411B Asian Marketing ▼
Course Description
This course teaches students about what constitutes modern marketing in Asia in the dynamic commercial environment. In this course, students will learn how to develop marketing plans, how to understand the major environmental factors in our changing marketing environment, and how to use a framework for including ethical and social responsibility considerations in marketing decisions. At the end of the course, students will have a better understanding of how to capture marketing insights and performance, connect with customers, build strong brands, shape marketing offerings, deliver and communicate value, and create successful long-term growth.
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3 |
| MKT415 Marketing Communication ▼
Course Description
The effective and efficient use of marketing communication tools and techniques are requisite to achieve the desired marketing development. The course introduces marketing communication components (advertising, direct marketing, sales promotions, public relations, and personal selling) and explains how it influences marketing development. The course also elucidates the strategic implementation process of integrated marketing communications with the special attention to ethics and social responsibility. It provides a knowledge base with global perspective and Asian thoughts.
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3 |
| MKT418C Services Marketing ▼
Course Description
The world economy is increasingly dominated by services. In the U.S. approximately 75% of the labor force, 70% of the GNP, 45% of an average family’s budget, and 32% of exports are accounted for by services. Overall purpose of this course is to introduce students to the marketing techniques that are applicable to the services sector. The coverage includes characteristics of services, analytical models for service organizations, managing service experience, consumer behavior, and services development. This course is designed to help students understand the unique characteristics of services, the marketing challenges created by these characteristics, and effective ways to address these challenges.
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3 |
| MKT426 Database Marketing ▼
Course Description
The last two decades have witnessed a tremendous explosion in ways that firms use to track consumer behavior. This was aided considerably by the precipitous fall in the price of electronic storage media as well as computing power. Despite access to valuable data on purchase behavior and consumer characteristics, very few firms actually condition their strategies on the data they have. This may be attributed to at least two factors. First, firms now have so much information that it is often very costly for them to get to the data that can be meaningfully used to devise their strategies. Second, many firms just don’t know what to do with the data. The course addresses both these issues. The course will introduce students to analytical techniques that will assist in data reduction and consumer segmentation. Additional techniques to uncover the characteristics of the different consumer segments will be developed. The latter half of the course will apply these techniques to some marketing problems – devising communication strategies, catalog marketing etc.
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3 |
| MKT435A Digital-Marketing ▼
Course Description
This course aims to prepare students to excel in the electronic market place in critically understanding the Internet, its origins, historical perspective and Internet industry infrastructure. The course will also prepare students to evaluate and appraise Internet as a complimentary marketing tool for traditional marketing, and equip them to develop and evaluate Web strategies for marketing as well as gain general knowledge of topics pertinent to interactive technologies and their application to marketing strategy. Students will be able to critically evaluate and select techniques in both on-line and off-line to promote a web site, and develop/refine problem solving skills appropriate for domains characterized by rapidly evolving technologies, minimal levels of extant regulatory policy, and the combination of characteristics of traditional marketing media.
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3 |
| MKT475 Special Topics in Marketing ▼
Course Description
This course will explore in-depth a current topic in the marketing field. The topic will be based on student interest and availability of school resources.
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3 |
| Data Analytics |
DAT301 Computer Programming with Python ▼
Course Description
This course deals with applications of Python programming language to business problems. Topics include how to get started with Python, numbers and strings, loops, functions, lists, data files, summarizing and visualizing data, and big data applications.
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3 |
| DAT302 Computer Programming with R ▼
Course Description
This course introduces the basics of computer programming R language. Topics include programming with R using data types, algorithms, object- oriented analysis and design. The course also takes up various programming techniques such as design, implementation, testing, trouble shooting and documentation.
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3 |
| DAT303 Data Analytics for Businessa ▼
Course Description
This course aims to introduce the participants with a general understanding of data analytics for business while equipping them with the skills for a full data analysis lifecycle. They will learn to use selected data analytical tools/technologies to acquire and prepare big datasets for analysis, develop analytical models appropriate for specific business decisions, test them, and deploy for actual decision- making. The course will cover at least three case-studies/projects/use cases, one each from retail, customer, healthcare and financial sectors.
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3 |
| DAT401 Strategic Database Design with SQL ▼
Course Description
Information technologies are increasingly central to the strategic activities of firms and startups. Both managers and entrepreneurs must be aware of how to propel their businesses by harnessing diverse IT-driven tools, such as marketing and operational analytics, artificial intelligence, and financial engineering. These tools, however, are only as good as the data they operate on. Unfortunately, as the business environment has grown increasingly large and complex, so too have the problems in acquiring and structuring data. This course will seek to give students tools to address these problems by covering the foundations of database design from a strategic and entrepreneurial perspective. Students will learn the fundamentals of PostGRESQL program, and then strategically formulate and implement a database design for a sample entrepreneurial venture. The course will cover issues of database construction, making a database accessible to users, and scaling and monetizing a database. Overall, students will learn to apply the tools of database design in helping a firm or startup leverage IT to innovate and enhance competitiveness.
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3 |
| DAT402 Regression Analysis with R for Business ▼
Course Description
As most research in social sciences is aimed at quantifying relationships among variables that either measure the outcome of some process or are likely to affect the process, where the process in question could be any economic, business, or management process of interest to the social scientist. The quantification of the process may be as simple as determining the degree of association or as complicated as estimating the parameters of a detailed nonlinear system. Regardless of the complexity of the model, the most powerful and widely used statistical method for estimating the parameters of interest is the method of least squares. Researchers choose the most appropriate model for the project at hand, the parameters of the model are then estimated such that model predictions and the observed data are in as good agreement as possible as measured by the least squares criterion, minimization of the sum of squared differences between the predicted and the observed points. In Applied Regression Analysis with R, we will learn what is and how to use regression by analyzing a variety of real world problems. Heavy emphasis will be placed on analysis of actual datasets. Topics covered include: review of probability and statistics; simple linear regression (SLR); multiple linear regression (MLR); inference; dummy variables; asymptotic; further issues on MLR; heteroskedasticity; specification and data problems; limited dependent variables; time series; instrumental variables (IV) and two-stage least squares (2SLS) (optional); simultaneous equations (optional); panel data (optional).
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3 |
| DAT403 Java Programming for Business ▼
Course Description
This course is an introduction to software engineering, using the Java™ programming language. It covers useful concepts. Students will learn the fundamentals of Java. The focus is on developing high quality, working software that solves real problems. The course is designed for students with some programming experience, but if you have none and are motivated you will do fine. Each class is composed of one hour of lecture and one hour of assisted lab work.
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3 |
| DAT410 Special Topics in Data Analytics ▼
Course Description
This course covers several topics in the field of data analytics. Data analytics is critical for any organization to understand; it can help them to make better decisions by turning large amounts of data into meaningful, actionable information. This course will take the business knowledge students have and combine it with technical and presentations skills that will allow them to make better, more informed management decisions. The course may be of interest to those wanting to pursue a career in analytics as well as those who want to improve their analytical skills using R or Python.
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3 |
| DAT421 System Dynamics Modelling ▼
Course Description
This course introduces you to system dynamics modeling for the analysis of business policy and strategy. You will learn to visualize a business organization in terms of the structures and policies that create dynamics and regulate performance. System dynamics allows us to create ‘microworlds,’ management flight simulators where space and time can be compressed, slowed, and stopped so we can experience the long-term side effects of decisions, systematically explore new strategies, and develop our understanding of complex systems. We use system dynamics simulation models, case studies to develop principles of policy design for successful management of complex strategies. Case studies of successful strategy design and implementation using system dynamics will be introduced. We consider the use of systems thinking to promote effective organizational learning. Students will learn to recognize and deal with situations where policy interventions are likely to be delayed, diluted, or defeated by unanticipated reactions and side effects.
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3 |
| Digital Innovation |
BUS231 Intellectual Property for Business ▼
Course Description
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3 |
| TEC252 Automation and Robotics in Korean Industry ▼
Course Description
Currently, South Korea holds the title of most automated nation on earth and recently, the Korean government has invested significant resources in expanding on development and implementation of industrial robotics. In this course, students will learn about the motivation behind the move to expand production of industrial robots. Students will further learn how automation and robotics affects industry and how best to approach this as future business leaders in Asia.
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3 |
| TEC254 Enterprising Biotechnology ▼
Course Description
This course is a thorough, in-depth introduction to the field of biotechnology with an emphasis in the aspects of genomics. Students will be acquainted with many important concepts of applied molecular biology, cell biology, embryology, genetics, medicinal biology and virology. Investments into the biopharmaceutical sector by the Korean government has been increasing steadily especially in the recent years. Coupled with the exploding demand fueled by the COVID-19 pandemic, investments from both the large Korean conglomerates and private investors have risen to unprecedented levels. Worldwide stock markets including the local scene, KOSPI have seen frequent bioscience startups or subsidiaries of large corporations making grand market debut with offers of extremely high initial public offering prices. Surely, the technology of bioscience improves the quality of our lives and the general public have also shown great confidence by making large investments into the sector however, the important question to ourselves remains: Do we truly understand what we are investing? This course aims to address this question by providing the essential knowledge of biological sciences in order to help us to understand the nature of the biopharmaceutical sector.
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3 |
| TEC261 Digital Gaming – Principles Design and STEM Application ▼
Course Description
Digital gaming has become exponentially popular and has significant influence and impact on culture and society. Here we will explore the huge, different worlds of modern games and aspects of gaming while developing STEM skills via engaging learning. There will also be hands-on sessions where we will use game software to create and design our very own digital games as well as immersing ourselves with Minecraft: Education Edition to work on projects through problem-solving and team collaboration. This course will equip business students with a better understanding of the role of gaming as a prominent, emerging industry and will take a practical, hands-on approach of what goes into game design.
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3 |
| GEN261 Artificial intelligence and its Applications in Modern Industries ▼
Course Description
Artificial Intelligent (AI) and how it has become an integral part of the global operations of the modern industries. Subject areas and lecture topics of interest- industrial fault diagnosis, suspicious object detection, robotics for small and medium scale industries, AI based logistics and transportation, retail and e-commerce, and Big data processing and visualization are discussed in this course. Python programming/MATLAB is used to visualize and implement AI (ML/DL) on sample industrial data. Students are encouraged to explore new technology areas and share information with each other. The seminar format encourages student participation and culminates in a term paper/case analysis on a new or emerging technology area.
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3 |
| TEC332 Digital Transformation, Innovation, and Disruptive Technologies ▼
Course Description
Disruptive technology is an innovation which radically changes the way businesses or industries operate. Through the acceleration of technological innovation, societies and economies must adjust in a radical manner, as organic change is an unlikely sustainable tactic. Digital transformation often fails because it’s treated as processes of technology implementations rather than treating it as holistic transformation across the entirety of the company – as the catalyst is often the acceleration of uncertainty in business as technologies increase. This course will give students a better understanding of how digitization creates new, or disrupts, business models and how to effectively deal with such disruptive trends through the use of strategies and tools, such as design thinking. In this course, students will be offered hands-on experience through several business simulations and case-studies to better understand the problem-solving, culture-building and extended impacts of digital transformation.
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3 |
| TEC341 Programming with JavaScript ▼
Course Description
In this course, students will learn the fundamentals of JavaScript. JavaScript is considered the default language of the internet and is widely used by most software developers. JavaScript is also the language of choice in developing Internet of things, native apps for Android and iOS, and other cross-platform desktop apps. Students will learn about Types, Functions, Data Structures and how this applies to web-design and app design. Students will become familiar with both front-end and back-end development. Students will learn how to use JavaScript to make webpages more dynamic and attractive and thus become familiar with front-end development. Students will also become familiar with a type of JavaScript called Node.js which allows developers to handle back-end data.
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3 |
| TEC351 Cryptocurrency and Blockchain Technologies ▼
Course Description
In the Cryptocurrency and Blockchain Technologies course, students will learn the fundamentals of cryptocurrencies and Blockchain technologies by examining technical aspects of Bitcoin, such as the mathematical underpinnings thereof. Transactions types, game theory, and data structures of blocks. This course will further examine the issues that may arise such as price volatility, uncertainty regarding regulation as well as problems associated with decentralized verification and attestation. Students will gain both theoretical and practical insight from taking this course which will provide them with the necessary tools to approach blockchain technologies in the future.
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3 |
| TEC330 Emerging Technologies: IoT and Cloud Architecture ▼
Course Description
This course will be divided into two parts: i) examining key characteristics and functionalities of IoT; ii) examining key functionalities and applications of cloud architecture. IoT (Internet of Things) devices are fast becoming common-place and almost all of these devices are connected to the Cloud. Since all data collection and management and control of these devices depend largely on Cloud architecture, knowledge of these core technologies will provide you with the tools to deal with, or even introduce, future products in business. In this course, students are introduced to various IoT technologies – for example, 5G mobile telecommunications technology, Bluetooth and WIFI networks, virtual computing, elastic compute cloud etc. Students are expected to complete an IBM cloud architecture project.
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3 |
K-ACE
(Korea Art, Culture and Entertainment) |
BUS301 Managing Fashion, Beauty, and Performance ▼
Course Description
The K-pop and Korean talent industry has cemented Korea’s soft power globally. In managing entertainers and performers, it is important that these managers understand how to manage fashion, beauty, and performance. This course focuses on both theoretical and practical applications of managing fashion, beauty, and performance. Students will be given a theoretical background of aesthetics and how beauty is understood and determined in society. Students will also learn the fundamental management strategies of fashion brands, luxury companies, and cosmetics companies.
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3 |
| BUS311 Entertainment Marketing in Korea ▼
Course Description
In this course, students will learn that the entertainment product is fundamentally different from other usual products and services being marketed in the business arena, thus, the marketing strategies and approaches must be different. Entertainment content is based on creativity and what is being sold is an experience. Entertainment marketing focuses on selling the experience and the consumption of marketing content looks different in entertainment too. With digital disruption, students will learn how to adapt to the ever-changing environment that is entertainment marketing.
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3 |
| GEN311 Contemporary Asian Film Studies ▼
Course Description
Hollywood no longer seems the dominant form that it once was. Bollywood films have similarly made international breakthroughs by using a combination of relatable themes and glamourous stars. In Asia and beyond, emerging economies have begun to demonstrate the use of the feature film not only as a form of entertainment, but as an important form of soft power. Through close analysis of individual films and scenes, and through cultural theory, this class explores the changing cultural dynamics of today's globally connected world.
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3 |
| BUS322 Managing Arts and Creativity in Korea ▼
Course Description
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3 |
| BUS355 Foundations of K-pop Dance and Entertainment ▼
Course Description
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3 |
| BUS356 Intermediate K-Pop Dance and Entertainment ▼
Course Description
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3 |
| BUS357 Foundation of K-Beauty Business and Practice ▼
Course Description
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3 |
| BUS358 Intermediate of K-Beauty Business and Practice ▼
Course Description
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3 |
| BUS393 Contemporary Korean Culture ▼
Course Description
This course is interdisciplinary in design and will not be a simple K-pop or K-drama screening course. It is reading-, writing-and discussion intensive and requires the ability to read, think, and write critically about film and academic texts in English in addition to active and regular participation in the classroom discussions. The course consists of viewing and reading assignments, along with analysis and discussions, which explore ethnographic phenomena and cultural phenomena of South Korea as presented in media such as K-pop, TV dramas and shows, films, and other products of the Korean Wave. This course also investigates Koreaness in traditional value systems such as collectivism, familism, fatalism, and customs, from the perspective of postmodernity to Neoliberalism.
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3 |
KOREAN
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