On Friday 12 April 2019, SolBridge International School of Business was delighted to host Dr. Pil Hwa Yoo for a Special Lecture entitled “Hidden Champions - The Vanguard of Globalia”

During his lecture, he explained the importance of mid-sized world companies “Hidden Champions” and the critical role they play in the globalization process. With case studies, he highlighted the factors and characteristics of Hidden Champions leading to their success including their focus on key competencies, ambition, globalization, innovation, and closeness to the customer. He concluded his lecture by sharing the future of mid-size companies in the globalized world. 

Dr. Yoo is a retired Professor of Marketing and former Dean at SKK Graduate School of Business, Sungkyunkwan University. He has over 30 years of teaching experience, and various research and book publications including What the Victorious Study (2017), What Companies Should Throw Away (2016) and Modern Marketing, 8th Edition (2012).