Data Analytics |
Exploratory Data Analysis and Visualization ▼
This course provides students with a thorough study of exploratory data analysis and visualization techniques. Exploratory Data Analysis employs a variety of techniques, mostly graphical, that enable the data to reveal its structural secrets and provide new insight into the data. This approach allows the data scientist to discover patterns, to spot anomalies, to test hypothesis and to check assumptions with the help of summary statistics and graphical representations. This course provides hands-on experience in data visualization and summary statistics using real-world data examples.
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3 |
Statistical Modeling and Inference ▼
This course introduces two key components of statistical data analysis –1) modeling and 2) inference. Analysis of the complex problems arising in practice requires an understanding of fundamental statistical principles together with knowledge of how to use suitable modelling techniques. Computation using a high-level software is also an essential element of modern statistical practice. This course provides students with these skills by giving an introduction to the principles of statistical modeling and inference using the freely available statistical package R.
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3 |
Introduction to Machine Learning ▼
This course introduces several fundamental concepts and methods for machine learning. The objective is to familiarize students with some basic machine learning algorithms/techniques and their applications. The course also covers general principles and approaches related to analyzing and handling big data sets.
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3 |
Financial Technology |
Strategic Innovation in Fintech ▼
This course extends issues of strategy, innovation and management to the context of modern fintech developments. Students analyze examples of successful innovation to understand the unique challenges, payoffs and rewards in modern fintech industry.
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3 |
Blockchain Technology in Finance ▼
This course introduces students to the use of blockchain technology in financial industry. Emphasis is on the role of blockchain technology in issues of security, integrity and efficiency across the financial services area.
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3 |
Digital Platforms & Online Financial Services ▼
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3 |
Management & Technology |
FIN 501 Financial Management ▼
This course is an introduction to business finance, corporate financial management and investments. Students gain an understanding of tools and frameworks necessary to analyze financial decisions based on principles of modern financial theory.
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3 |
FIN 500 Accounting & Decision Making ▼
This course is the accumulation, analysis and presentation of a business enterprise’s relevant financial data for creditors, investors, and other external decision makers.
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3 |
INF 500 Management Information Systems ▼
Information Technology (IT) has become a vital part of the operations and management of organizations of every kind and size. Increasingly, the successful manager is the one who knows how to take advantage of this situation by deploying IT in the most effective manner. This course covers the general structure of Information Technology applications and their use. It also delves into the different kinds of information systems that managers are likely to encounter and investigates how to make best use of these systems.
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3 |
Marketing Analytics |
Exploratory Data Analysis and Visualization ▼
This course provides students with a thorough study of exploratory data analysis and visualization techniques. Exploratory Data Analysis employs a variety of techniques, mostly graphical, that enable the data to reveal its structural secrets and provide new insight into the data. This approach allows the data scientist to discover patterns, to spot anomalies, to test hypothesis and to check assumptions with the help of summary statistics and graphical representations. This course provides hands-on experience in data visualization and summary statistics using real-world data examples.
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3 |
MKT617 Marketing Research ▼
This unit provides a rigorous experience in market research methods and frameworks to guide when which technique is most useful. The course is aimed at individuals whose decision-making is enhanced through marketing research, which transforms “data” into “information.” The unit will introduce types of research, techniques of data collection, evaluation of alternative sources of information, methods for analyzing data and presenting the results
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3 |
MKT 610 Marketing Analytics ▼
The primary objective of this course is to provide students with foundational knowledge and a basic skill set required for a market analyst. This course objective is aligned mainly with “Creative Management Foundation”, one of the SolBridge’s five mission-based goals. It is also supplemented by a variety of real-world examples used in class lectures.
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3 |
Technology Entrepreneurship & Innovation |
ENT New Venture Creation ▼
This course is designed around two important sections. The first section covers six themes: defining your target industry; defining your target customers; defining the needs and wants of those customers; defining winning product and service solutions; carefully designing a strong business model; determining competitive positioning, and then testing the entire concept against a small population of target customers—all before writing the plan. Think, design, test, and learn are the guiding principles. The second section then focuses on different types of investors and the process for raising capital, creating realistic financial projections, writing a concise but powerful business plan, organizing the venture team, and creating a compelling pitch that speaks to the needs and concerns of investors. This course is also known as ‘business model generation and testing’.
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3 |
ENT652 Small Business Management ▼
This course is designed around three important themes. First, small business owners must understand the need to incorporate the use of technology and e-business as a way to gain a competitive advantage over larger rivals. Technology is omnipresent in today's business world. Small businesses must use it to their advantage. Hence, the course provides practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures.Second, small business owners need to understand how their decisions affect cash flow. As the lifeblood of all organizations, cash flow implications must be a factor in all business decision-making.Third, small business owners need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.
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3 |
ENT601 Tech Entrepreneurship & Product Development ▼
This course blends traditional development and entrepreneurship processes encouraging students to consider how technology-based solutions can solve economic and socially oriented problems. The course prepares also students for a more technological approach to product development together with an experience-based introduction into the process of starting a technology company. This course is also known as ‘product design and development’ and ‘design thinking’.
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3 |
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