From August 9 to August 15, 2026, SolBridge International School of Business hosted 14 students and three accompanying staff from AeroMexico for a week built around classroom lectures, cultural immersion, and a visit to the National Aviation Museum of Korea. After landing in Daejeon and checking into the dormitory, the group eased into their trip with an afternoon at Hanbat Arboretum and Expo Bridge, followed by coffee at Hotel Onoma's Starbucks before their first night in Korea

The academic program opened the next morning with a SolBridge campus tour and a formal welcome from President Emeritus Deog-Seong Oh and Prof. Paul Lee, who introduced the visitors to Woosong University. From there, Prof. Jung Kwan Kim led a three-hour session on Korean language and culture, giving the group their first working vocabulary and a grounding in local customs, one of several sessions throughout the week that reflect SDG 4 (Quality Education) in action.

The days that followed paired academic sessions with hands-on cultural experiences. At the Woosong Beauty Center, students got a look inside a K-beauty basic skincare class and a tour of the facility, while an afternoon at the Hyo Institute introduced them to hanbok etiquette, a traditional tea ceremony, and Korean handcraft, all grounded in the concept of hyo, filial piety and respect for elders, and a window into the kind of cultural heritage SDG 11 (Sustainable Cities and Communities) calls on communities to safeguard. Back on campus, Prof. Gilbert Tumibay's lecture on Korean soft power examined how culture and business intersect in Korea today, tying into SDG 8 (Decent Work and Economic Growth) by examining the industries driving Korea's economy. The day closed with a presentation on SolBridge's degree programs and a sharing session that brought the AeroMexico team together with Woosong University's Culinary Arts and Hospitality Management students, a direct example of SDG 17 (Partnerships for the Goals), as the two groups traded stories about studying, training, and working in Korea.

A session on AI and its role in K-culture closed out the classroom portion of the program, aligning with SDG 9 (Industry, Innovation and Infrastructure) by focusing on how new technology is reshaping Korean industries, and was followed by a certificate ceremony marking the group's progress. From there, the students traveled to Jeonju Hanok Village, wandering its centuries-old streets and sampling bibimbap and traditional sweets, before capping the day with a Korean sauna experience and dinner back in Daejeon. 

The final leg of the trip took the group to Seoul, where they toured the National Aviation Museum of Korea before spending the afternoon at Lotte World Tower. The next day brought a visit to Gyeongbokgung Palace, another stop that speaks to the cultural preservation goals under SDG 11, along with time for souvenir shopping around Insadong, before the AeroMexico team departed for home on August 16.

By the end of the week, the visiting students had traded lecture halls for hanok villages and boardroom case studies for tea ceremonies, leaving with a rounder sense of how Korean business, technology, and tradition fit together.

SolBridge was glad to welcome AeroMexico's students to campus, and looks forward to continuing this partnership in the years ahead.