This course is designed around three important themes. First, small business owners must understand the need to incorporate the use of technology and e-business as a way to gain a competitive advantage over larger rivals. Technology is omnipresent in today's business world. Small businesses must use it to their advantage. Hence, the course provides practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures.
Second, small business owners need to understand how their decisions affect cash flow. As the lifeblood of all organizations, cash flow implications must be a factor in all business decision-making.
Third, small business owners need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.

This course is designed to inform founders, policymakers, support organizations, and key new-venture team members about key elements of new venture finance, while adopting a special focus on cash flows and private equity, from inception to IPO or acquisition. Topics include sources of capital (such as venture capital); business angels; CPCs and public fundraising activities; valuation; deal structuring; term sheets; issues related to management compensation; and types of harvest and their consequences for the new venture team and investors.

One key for the success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Marketing for Tech course focuses on the essential elements of success to achieve these needed sales and revenues and to grow the company. The course builds on a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this course informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face the risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. This course is also known as ‘marketing for small businesses’, ‘entrepreneurial marketing’, and ‘marketing guerilla’.

This course is designed around two important sections. The first section covers six themes: defining your target industry; defining your target customers; defining the needs and wants of those customers; defining winning product and service solutions; carefully designing a strong business model; determining competitive positioning, and then testing the entire concept against a small population of target customers—all before writing the plan. Think, design, test, and learn are the guiding principles. The second section then focuses on different types of investors and the process for raising capital, creating realistic financial projections, writing a concise but powerful business plan, organizing the venture team, and creating a compelling pitch that speaks to the needs and concerns of investors. This course is also known as ‘business model generation and testing’.

The focus of the course is on the key concepts, models, and methods that enable managers to effectively manage the development and utilization of technologies. The goal is to develop an awareness of the range, scope, and complexity of the elements, issues, and problems related to economics and management of technology and technological innovations. Students will develop a better understanding of the complex issues surrounding the managerial tasks concerning technology. This course is also known as ‘strategic entrepreneurship’ and ‘entrepreneurship strategy’.

This course blends traditional development and entrepreneurship processes encouraging students to consider how technology-based solutions can solve economic and socially oriented problems. The course prepares also students for a more technological approach to product development together with an experience-based introduction into the process of starting a technology company. This course is also known as ‘product design and development’ and ‘design thinking’.

This course focuses on developing our students’ Global Perspective and Korean Expertise. Students must be aware of the impact of Korean Culture on managing in and across various business types and segments in the Korean Market. During this course, students will visit business sites to gain real experiences and try to solve business issues guided by hosting companies.