SolBridge Site Search

Total : 1225


  • Kazakh and Russian Executives network with students

    http://www.solbridge.ac.kr/story/board/read.jsp?id=941&code=solbridge0803b">Kazakh and Russian Executives network with students

    Russian and Kazakhstan academics and business executives networked with SolBridge students to create a “little Russia and Kazakhstan” night.On April 20, the SolDoree Bistro became a ‘little Russia and Kazakhstan’ with academics and business professionals networking and meeting up with students who will be completing their BBA or MBA studies from SolBridge International School of Business. The academics and business professionals came from Karaganda Economic University, Kazakhstan University of Economics, Finance and International Trade from Kazahstan and Vladivostok State University of Economics and Service and various companies from Russia were represented.SolBridge graduating students presented themselves to the guests who are in Korea for a professional development course. This is the second time that Russian academics and business executives have come to Daejeon for the SolBridge Executive Course. The benefit these executives obtain from their brief but powerful trip is the chance to learn about doing business in Korea and Asia, the Korean technological advantage, and to experience some of the Korean culture.Graduating students received valuable advice from these professionals about job finding strategies as well as obtaining information about higher education within their home countries. The networking evening gave the students a taste of home to be able to connect with Russians and Kazakhs speaking in their mother tongue which is so familiar tor them all. The only thing missing to make it a totally Russian evening was some Russian food since the dinner menu was from Italy – spaghetti. This reflects the ‘multicultural nature’ of what makes SolBridge a unique institution in Daejeon and in Korea.  

    2011-04-22


  • Achieving Marketing Excellence Through Superior Service

    http://www.solbridge.ac.kr/story/board/read.jsp?id=418&code=solbridge0801">Achieving Marketing Excellence Through Superior Service

    Professor A. "Parsu" Parasuraman of the University of Miami is one of the most influential scholars in service quality management field. His research interests include defning,measuring and leveraging service quality and strategies for effectively marketing technology-based products and services. Dr. Parasuraman has published more than one hundred articles, served as editor of several journals and today serves on the editorial board of ten journals.Bio-Sketch of Dr. A. ParasuramanA. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) and Director of PhD Programs at the School of Business, University of Miami. He obtained his Bachelor of Technology degree in 1970 from IIT-Madras and Master of Business Administration degree in 1972 from IIM-Ahmedabad, India. His Doctor of Business Administra¬tion degree, which he obtained in 1975, is from Indiana University, Bloomington, Indiana.Dr. Parasuraman teaches and does research in the areas of services marketing, service-quality measurement and improvement, and the role of technology in marketing to and serving customers. In 1988 Dr. Parasuraman was selected as one of the "Ten Most Influential Figures in Quality" by the editorial board of The Quality Review, co-published by the American Quality Foundation and the American Society for Quality Control.He has received many distinguished teaching and research awards, including multiple Best Professor Awards given by Executive and Regular MBA Classes and the Provost’s Award for Scholarly Research at the University of Miami. In 1998 he received the American Marketing Association’s “Career Contributions to the Services Discipline Award” [an annual award bestowed upon one individual who has had a sustained and far-reaching impact on the field]. He received the Academy of Marketing Science’s “Outstanding Marketing Educator Award” in 2001 and was designated as a “Distinguished Fellow” of the Academy in 2004. He has also been named to the Chartered Institute of Marketing (U.K.)’s “Guru Gallery,” which profiles the 50 leading marketing thinkers worldwide.In 2005 he received a “Distinguished Alumnus Award” from IIT-Madras, his undergraduate alma mater. In 2008 the e-TQM College (now Hamdan Bin Mohammed e-University) in Dubai established “The Parasuraman Research Grant on Service Quality,” an annual award to foster more scholarly research on service quality throughout the Middle East region. In 2009 the Society for Marketing Advances honored him with the “Elsevier Distinguished Scholar” award. In 2011 Maastricht University in the Netherlands conferred upon him a Honorary Doctorate degree.Dr. Parasuraman has published over one hundred articles in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Sloan Management Review. He has served as editor of the Journal of the Academy of Marketing Science for a 3-year term (1997-2000) and as editor of the Journal of Service Research for a 4-year term (2005-2009). He also serves on the editorial review boards of ten journals. In addition to coauthoring Marketing Research, a college textbook, Dr. Parasuraman has co-authored three other business books written for practitioners: Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology. He is an active consultant and has conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.

    2011-04-01


  • Achieving Marketing Excellence Through Superior Service

    http://www.solbridge.ac.kr/story/board/read.jsp?id=981&code=solbridge0802">Achieving Marketing Excellence Through Superior Service

     Professor A. "Parsu" Parasuraman of the University of Miami is one of the most influential scholars in service quality management field. His research interests include defning,measuring and leveraging service quality and strategies for effectively marketing technology-based products and services. Dr. Parasuraman has published more than one hundred articles, served as editor of several journals and today serves on the editorial board of ten journals.Bio-Sketch of Dr. A. ParasuramanA. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) and Director of PhD Programs at the School of Business, University of Miami. He obtained his Bachelor of Technology degree in 1970 from IIT-Madras and Master of Business Administration degree in 1972 from IIM-Ahmedabad, India. His Doctor of Business Administra¬tion degree, which he obtained in 1975, is from Indiana University, Bloomington, Indiana.Dr. Parasuraman teaches and does research in the areas of services marketing, service-quality measurement and improvement, and the role of technology in marketing to and serving customers. In 1988 Dr. Parasuraman was selected as one of the "Ten Most Influential Figures in Quality" by the editorial board of The Quality Review, co-published by the American Quality Foundation and the American Society for Quality Control.He has received many distinguished teaching and research awards, including multiple Best Professor Awards given by Executive and Regular MBA Classes and the Provost’s Award for Scholarly Research at the University of Miami. In 1998 he received the American Marketing Association’s “Career Contributions to the Services Discipline Award” [an annual award bestowed upon one individual who has had a sustained and far-reaching impact on the field]. He received the Academy of Marketing Science’s “Outstanding Marketing Educator Award” in 2001 and was designated as a “Distinguished Fellow” of the Academy in 2004. He has also been named to the Chartered Institute of Marketing (U.K.)’s “Guru Gallery,” which profiles the 50 leading marketing thinkers worldwide.In 2005 he received a “Distinguished Alumnus Award” from IIT-Madras, his undergraduate alma mater. In 2008 the e-TQM College (now Hamdan Bin Mohammed e-University) in Dubai established “The Parasuraman Research Grant on Service Quality,” an annual award to foster more scholarly research on service quality throughout the Middle East region. In 2009 the Society for Marketing Advances honored him with the “Elsevier Distinguished Scholar” award. In 2011 Maastricht University in the Netherlands conferred upon him a Honorary Doctorate degree.Dr. Parasuraman has published over one hundred articles in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Sloan Management Review. He has served as editor of the Journal of the Academy of Marketing Science for a 3-year term (1997-2000) and as editor of the Journal of Service Research for a 4-year term (2005-2009). He also serves on the editorial review boards of ten journals. In addition to coauthoring Marketing Research, a college textbook, Dr. Parasuraman has co-authored three other business books written for practitioners: Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology. He is an active consultant and has conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries. 

    2011-04-01


  • New Class

    http://www.solbridge.ac.kr/story/board/read.jsp?id=942&code=solbridge0803b">New Class

     IBS 403 & STM 625 Advanced Cross - Cultural ManagementProfessor John LieBerkeley, SolBridge Distinguished Joint ProfessorDate: 7-25 March, 2011 

    2011-03-03


  • Distinguished Lecture Series : Globalization and Higher Education

    http://www.solbridge.ac.kr/story/board/read.jsp?id=982&code=solbridge0802">Distinguished Lecture Series : Globalization and Higher Education

     SolBridge International School of Business is proud to welcome the first speaker in this new series, Dr. John Lie, former Dean of the School of International and Areas Studies, from UC Berkeley. Dr. Lie was born in South Korea, grew up in Japan and Hawaii and received his PhD in Sociology from Harvard University. Before joining the Berkeley faculty, Dr. Lie was Head of Sociology at the University of Illinois at Urbana-Champaign for five years, and directed the Center for Japanese Studies and the Korean Studies Program at the University of Michigan. In addition to Illinois and Michigan, he has taught at the University of Hawaii at Manoa, Yonsei University (South Korea), University of Oregon, Keio University (Japan), National Taiwan University, University of Waikato (New Zealand), and Harvard University. The topic of his lecture on Thursday, January 6th at 11:00 a.m. is entitled “Globalization and Higher Education”. Dr. Lie is a prolific writer and popular lecturer. His research interests include social theory, political economy, and the Korean diaspora. Among his many publications are the books Modern Peoplehood (Harvard University Press, 2004), Multiethnic Japan (Harvard University Press, 2001), and Han Unbound: The Political Economy of South Korea (Stanford University Press, 1998). Blue Dreams: Korean Americans and the Los Angeles Riots (which Lie co-authored with Nancy Abelmann) was a finalist for a Los Angeles Times Book Award in 1995. He has contributed articles to numerous journals and has written several textbooks including Sociology: Your Compass for a New Century (co-authored, Wadsworth, 2003). He has been an invited lecturer at prominent universities in the United States, Japan, Australia, Taiwan, Korea, New Zealand, and Thailand and is a frequent participant on editorial boards and a regular manuscript reviewer. 

    2011-01-04


Get social with SolBridge