Special Lecture

Special lecture by Frank Mulhern (Ph.D.) the Associate Dean of Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, USA

Category : | Writer : SolBridge | Date : 2017.10.24 | Hit : 3,080

 

Dr. Mulhern has vast academic experience in marketing and media. His research specialty includes the economics of marketing, the impact of new media technologies on marketing and measurement of advertising and promotion effects. He also has several publications in various journals like the Journal of Research in Marketing. 

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