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MS in Marketing Analytics

The Master of Science in Marketing Analytics is a one-year program designed for recent graduates with interest in marketing. Many professionals and employers today want specialized skills, and analytics is one of those skills particularly in the area of marketing. SolBridge has the expertise to meet the demand.

The curriculum is structured to provide a unique blend of strong conceptual foundations and practical skills. It allows the student to become a well-balanced marketing analyst equipped with analytical and communicational competencies. The two parts of the curriculum – core and elective –place their emphasis on the balance between the hard and soft skills needed for a successful marketing analyst. The core part of the curriculum imparts fundamental analytical skill sets, while the elective one delves into various marketing applications of such skill sets.

The components of the curriculum are:

Category Required Credits
Core 24
Electives 12
Total 36

MS in Marketing Analytics Curriculum

The concise syllabi are meant to give a general idea of the contents of a course. It should be used for reference purposes only as content of the actual syllabus may be different from the information presented on this page. Enrolled students should refer to the syllabi uploaded in the university's academic system (SAIS) or the syllabus distributed by faculty in class.

Category Core Courses Credits Syllabus
Core Marketing Management 3
Marketing Research 3
Marketing Analytics 3
Applied Regression Analysis 3
Software Tools for Data Analysis 3
Business Communication 3
Marketing Practicum 6
Electives Database Marketing 3
Web Analytics and Intelligence 3
Social Media and Digital Marketing 3
Pricing Analytics 3
Business Analytics 3
Managerial Skills 3